In this episode of the Band of Insiders podcast, host Funs Jacobs delves into the ever-evolving landscape of social media, focusing on its transformative impact over the past 20 years and its future trajectory. Jacobs highlights notable trends, including the rise of AI-driven social apps, short-form content, and niche platforms. The episode covers several new applications launched by companies like OpenAI, Meta, and Roblox, exploring their functionalities and implications for brands and marketers. Jacobs offers practical advice for brands on navigating these new platforms and leveraging creators to maintain authentic connections. He concludes by discussing the potential role of AI characters and avatars in reshaping our digital interactions. This comprehensive exploration provides valuable insights for anyone interested in the intersection of social media and technology.

00:00 Introduction to the Episode

00:39 The Evolution of Social Media

01:53 Global Social Media Platforms

04:00 The Rise of AI in Social Media

04:51 New Social Media Apps and Features

09:12 The Importance of Attention in Social Media

10:02 Short Form Content Dominance

11:20 AI's Impact on Social Media

13:49 Strategies for Brands on New Platforms

17:36 The Future of Social Media and AI Characters

18:07 Conclusion and Closing Remarks

About Band of Insiders

Band of Insiders is a future forward platform and community for curious marketers, brand leaders, and founders who want to stay ahead of the curve. We explore the cultural and technological shifts shaping business—from AI to blockchain, gaming to Gen Z behavior—and what they really mean for you.

Hosted by Funs Jacobs: Dutch innovation strategist with 10+ years of experience in advertising, music, sports, and tech. Now based in Bali, Funs helps brands around the world spot what’s next and act on it, fast.

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