A coach’s words can be fuel that drives athletes forward—or fire that burns them out. In this episode, Coach Pinkston explores how intentional language builds trust, resilience, and confidence in athletes. From John Wooden’s short and positive corrections to modern coaches who inspire belief, you’ll discover how to use words as the ultimate coaching tool.

Today’s Action Step:

Step 1: Replace Labels with Lessons. Step 2: Use the 3-to-1 Rule. Step 3: Build Signature Phrases.

About Today Matters Today Matters is your 2–4 minute daily boost of motivation for athletes, parents, and coaches. Hosted by Coach Steve Pinkston, each episode delivers a simple mental performance strategy to help you win the day.

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