In this conversation, James shares his unconventional journey from physiotherapy to personal training and coaching, guiding some of the entertainment industry’s most demanding transformations.

He opens up about resilience through serious injuries, the lessons learned from setbacks, and the philosophy that health is an infinite game not a sprint to the finish line.

Why We Started

There’s a gap between beginners and icons and that space is full of stories worth sharing.360 Life Stories was created to give a voice to people just like us, those who are building, experimenting, and evolving. In a world obsessed with highlight reels and finish lines, we focus on the journey.This podcast is about real stories of growth, setbacks, and resilience. Spotlighting creators, coaches, business owners, changemakers, and quiet rebels who are building, evolving, and navigating life in real time. Whether they’re in health, art, tech, or entrepreneurship, our guests share honest, unfiltered experiences to inspire, motivate, and connect across industries and walks of life.

No overnight success stories.No media training.Just honest reflections, practical insights, and conversations that make you feel seen.Because the world doesn’t need more celebrity stories it needs more of ours.Meet Your HostI’m Iain Pritchard. I'm someone who’s spent years working at the intersection of health, performance, and human potential.I’ve helped people from all walks of life rebuild after setbacks, explore what drives them, and move forward with purpose.360 Life Stories isn’t about fame or followers.It’s about real people doing real work and sharing the messy middle so others know they’re not alone.Whether you’re finding your next step, building something new, or just love hearing how others think, grow, and adapt you’re in the right place.