
An Empanada Story Filled with Family, Growth, and Dedication
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Margarita Womack never intended to build a frozen empanada empire. Eight years ago, she was a PhD scientist with Colombian roots who simply wanted to help a friend secure a visa through a small catering business. Today, she's the founder of Maspanadas, with over 50 employees, a state-of-the-art manufacturing facility, and nationwide distribution.
This candid conversation reveals the complete financing journey behind Maspanadas, from kitchen table experiments to multi-million dollar fundraising. Womack shares how she bootstrapped initially through catering and farmers markets, discovering empanadas were her bestsellers and pivoting the entire business model. When expansion required capital, she turned first to family, securing $150,000 to take over an existing manufacturing facility – the first step in a financial journey that would eventually include convertible notes, SBA loans, and a seed round that dragged on for nearly three years.
The pandemic brought both crisis and opportunity, forcing Maspanadas to pivot when it lost most of its food service business overnight. Womack's science background proved invaluable as she methodically tested and validated each business decision, expanding into private label manufacturing while gradually building retail presence. Through it all, she invested "every single cent" her family had, even using her home as collateral for equipment loans.
What makes this story particularly powerful is Womack's honesty about the personal toll of entrepreneurship. As a mother of three balancing multiple roles, she dispels the myth of "having it all," instead describing how she learned to focus on one priority at a time while building a company that now provides opportunities for dozens of employees, many of whom are immigrants like herself. She's even established a foundation to help employees with financial literacy and accessing community resources.
Ready to start your own entrepreneurial journey? Learn from Margarita's experiences navigating the complex world of CPG financing, and discover why persistence, adaptability, and community might be even more important than the money itself.