Why do the best sales leaders build culture before they build pipeline? In this episode of The Gen Gap, host Maureen Fitzgerald sits down with Kristian Cook, Global Head of Distribution at Liontrust Asset Management PLC to unpack the real difference between leading and managing—from setting standards through action to building trust through culture. You’ll hear how discomfort became a tool for growth, how product knowledge turned into team pride, and how creating space for honest voices transformed performance. If you care about leadership that actually leads, this one’s for you.

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– Maureen and the Gen Gap podcast team

Engaging younger generations, her business is executive coaching
Connect with Maureen on LinkedIn: https://www.linkedin.com/in/maureen-fitzgerald-3494a888/
Visit the movere website here: www.themovere.com

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The Gen Gap with Maureen Fitzgerald is a podcast that brings together the most influential voices in asset management and Investment Banking - CEO's, COO's and Heads of Distribution with the authority to shape the direction of their firms. In each episode, we unpack how these senior leaders are redefining talent, culture, and leadership during a time of generational transition, AI disruption and the rise of personal brand dominance. Through candid conversations, we explore how these leaders are building resilient, future-ready firms.

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