In this episode, Lisa shares how value-based selling transforms conversations from product pitching to true business partnerships. She explains how to uncover what’s most important to your customer, connect your solutions to their goals, and position yourself as a trusted advisor instead of just another vendor. Lisa also reveals how she uses AI tools to research prospects in seconds, why listening matters more than talking, and how to build confidence in sales development teams.

Listen in to gain actionable strategies to improve prospecting, ask smarter questions, and lead with authenticity. Lisa’s practical, down-to-earth approach shows that great selling isn’t about pushing harder—it’s about understanding your customer’s world and creating measurable value in every interaction.

About Lisa:

With over 15 years of experience in B2B sales, I am a Managing Partner at ValueSelling Associates, a leading global sales training company that offers a practical methodology for selling on value, not price. I am Certified to sell and deliver ValueSelling Framework, Vortex Prospecting, and Account Manager Training, helping reps and managers to excel across the entire revenue funnel. I am passionate about helping SaaS and Services companies build successful lead generation and sales teams, processes, operations, and enablement. My mission is to drive new pipeline within account based sales and marketing strategies, ultimately aiding in the growth and success of every business I work with.

Resources:

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Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

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Uncopyable You (Book co-authored with Steve Miller)

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