📋 Episode Summary
In this episode, Marc and Emily share the behind-the-scenes journey of creating EWTS Coaching—how a yearlong project to help coaches find clients took an unexpected turn, thanks to a conversation with Phil M. Jones. They open up about the founding of Sidecar Advisors, the birth of EWTS Coaching, and the values that guide both ventures. From honoring coaching ethics to building tech infrastructure to supporting 12 phenomenal founding coaches, this episode is a candid look at how big ideas evolve, one bend in the road at a time.

🔑 Key Takeaways

• Coaching isn't just a service—it's a relationship rooted in drawing out the best in others.
• Sidecar Advisors was created to steward EWTS Coaching, honoring both the Exactly What to Say brand and ICF standards.
• The journey wasn’t linear: Marc and Emily thought they were building one thing, but it became something much bigger.
• Their founding cohort of coaches blends deep ICF training with real-world business savvy.
• Naming is hard, but integrity, impact, and alignment matter more than short URLs.

🗣 Quote Highlights

“You learn leadership by acting, by connecting, by tripping, by standing up.” – Marc
“The bend in the road was a whole new company—and a beautiful surprise.” – Emily
“Once you start growing in one area of your life, it spills into others.” – Marc
“We created Sidecar Advisors so we could come alongside other brands with integrity.” – Emily

🧰 Tools & Mentions

• Exactly What to Say by Phil M. Jones
• EWTS Coaching on LinkedIn
• Quadrant 3 Leadership Coach Certification (Q3LC)
• International Coaching Federation (ICF)
• Sidecar Advisors (business structure behind EWTS Coaching)

👥 Who Should Listen

• Coaches looking to build community and deepen their practice
• Fans of Exactly What to Say curious about its coaching arm
• Entrepreneurs navigating brand expansion or new ventures
• Leadership professionals curious about coaching ethics and systems
• Anyone wondering what it looks like to launch something new while still figuring it out

🎺 That Music!
Special thanks to Lexi Moreno, Caleb Pitman, and Zoe Czarnecki for the original music.
Lexi Moreno: composing / mixing / mastering / guitar
Caleb Pitman: composing / mixing / trumpet
Zoe Czarnecki: bass