Stop Chasing Parcels. Let Deals Find You | Dylan Goren, Pillar | Scaling Station Podcast
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Stop Chasing Parcels. Let Deals Find You | Dylan Goren, Pillar | Scaling Station Podcast
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What if an acquisition team could turn dusty public records and cold contacts into a repeatable pipeline — in weeks, not quarters?
Dylan Goren, Co-founder and CEO of Pillar, sits down with Will on Scaling Station to reveal how software built for real estate is being rewired to automate the toughest part of development: landing the right site and opening the conversation with owners.
From JLL tech to launching Pillar in Jan 2023, Dylan explains the quiet pivots, surprising customer requests, and the moment outreach became core to the product.
Highlights:
• Why maps and layers aren’t enough — find underwriting signals earlier
• How verified contact data + contextual offers cut wasted outreach
• The playbook for hyper-personalized land outreach at scale
• Where AI actually helps small teams beat incumbents
• Dylan’s 12–18 month vision: bake underwriting logic into discovery
This episode is for builders, developers, and operators who want a surgical approach to off-market opportunities. Watch, take notes, then act.
Learn more: pillar.codes | Connect: Dylan Goren on LinkedIn
#PropTech #LandAcquisition #RealEstateAI #Pillar #SiteSelection #OffMarket #DeveloperTech #SkipTracing #Underwriting