What does it really mean to lead marketing in 2025? In this episode of the Smarter Marketer Podcast, Host James Lawrence sits down with executive brand strategist Emma Logan to unpack the realities facing modern marketing leaders, from blurred job boundaries and rising stakeholder expectations to the personal toll of visibility and performance.

Emma shares why every senior marketer already has an “executive brand”, whether they’ve defined it or not, and how failing to own that narrative means letting others do it for you. Together, she and James explore what authentic leadership looks like in a post-pandemic world, how to navigate complexity without burning out, why connection and energy management are not just nice-to-haves and more.

• Emma’s journey - The story behind The Emma Logan Project
• Why every CMO needs an intentional executive brand and what happens if you don’t define it
• The growing complexity of the marketing role: from AI and capability gaps to shifting cultural expectations
• How trust, transparency and delivery underpin influence at the C-suite and board level
• Networking as a leadership superpower: the ROI of connection and community
• Why energy, recovery and self-awareness are becoming critical to sustainable leadership

Emma Logan has spent more than 15 years working across marketing and media in New Zealand, London and Australia, spanning client-side, agency, publisher and not-for-profit roles. She’s partnered with numerous leading brands and marketing talent, bringing a rare 360-degree perspective to the challenges facing today’s leaders.

Through The Emma Logan Project, she now runs a “marketer-focused consultancy,” helping CMOs and senior marketing leaders define who they are and how to amplify their impact across their teams and the wider industry.

• James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
• Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast
• Rocket Agency Website: https://rocketagency.com.au/
• Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

• Hardcover: https://amzn.to/30O63kg
• Kindle: https://amzn.to/2ZqfCWm

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.