Most coaches don’t have a marketing problem—they have a profile problem. This video shows how a dialed-in Instagram profile becomes a quiet engine for lead flow, making every outreach, post and funnel two to three times more effective. When someone lands on your page, they should know who you help, the result you deliver, and why you’re the obvious choice.

We walk through each lever with precision: a stable, memorable username; a profile photo that matches your niche and signals approachability or authority; a search-friendly name field; and a first-line “I help” statement that promises a concrete outcome without unsustainable sacrifice. You’ll see how one clear application link outperforms a cluttered Linktree, and how highlights stacked with client results, proof, and a simple “about” story build trust in seconds.

Finally, we map example setups for different niches—from busy professionals to six-pack coaching to busy moms—and show the posts that convert: results carousels, value opinions anchored to client wins, and captions that create simple paths to start a conversation. Fix this weakest link and your profile turns from a static bio into a predictable client generator.

I hope you find today’s episode helpful. If you do, consider subscribing :)

Thanks,

Maciej