Here’s what you’re admitting when you don’t develop your talent.

🐱 You’re admitting you don’t expect people to hang around very long.

🐱 You’re admitting you’re willing to let people just figure crap out on the job no matter how long it takes or how many mistakes get made.

🐱 You’re admitting that there’s nothing special about the work you do—any schmo off the street can jump in and deliver on day one.

🐱 You’re admitting you’re unaware of the cost of people figuring crap out on the job. Or the cost of high turnover. Or the cost of having an undifferentiated, commoditized work product.

🐱 You’re admitting that any messaging you have on your site or internally around building a strong culture is performative BS.

Karen Crane knows a thing or fifty about talent development. She is a coach and talent consultant who spent years helping ad agencies build award-winning teams.

And she and I share a frustration that so many agencies fall short in this area. F*ck around a find out seems to be the most popular training methodology.

And it’s a damn shame because the industry is filled with smart, clever problem solvers who are capable of designing a thousand ways to help people grow in their careers.

But… we’re too busy, it’s too expensive, clients are so demanding…. blah, blah, blah.

Sure. Yes. Understood.

Those are the exact reasons you need to do it. So you’re less busy on nonsense work and focused more on work that matters. So you get paid more, because you work on higher value projects. So your clients are happier, because your teams are delivering work at a level they never even thought was possible.

That’s what happens when you develop your talent.

Admit it: sounds totally worth it, right?

Welcome to the DesuckifyWork® podcast. The show where we cut through the BS and find ways to make work more fun, more human and less ridiculous. All of which makes your business more profitable, by the way.

(If you enjoy this one, please like, share, rate, review or subscribe to the podcast.)

Let the desuckifying begin.

You can follow Karen on LinkedIn. And check out her site at coachkarencrane.com and her Substack newsletter at karencrane.substack.com. They’re both filled with awesome stuff.

If you enjoyed the conversation and would like to help your teams bring their absolute best to work, I invite you to schedule a free half-hour discovery session. Type “meow” in the calendar invite and I’ll also send you a free DesuckifyWork® t-shirt!

Bye, everyone!

Bonus question from Karen to our audience:What does a desuckified workplace look like? What do you need to be unsuckified at work?

If you’d like to watch this episode on YouTube, please click here.