E77: Joe Wicks r u ok hun? Killer Protein Bars Myth-busted and Ultra Processed Foods Chat w/ Sophia, Apollo Nutrition
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E77: Joe Wicks r u ok hun? Killer Protein Bars Myth-busted and Ultra Processed Foods Chat w/ Sophia, Apollo Nutrition
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Oh bloody hell where I do even start.
Joe Wicks decided to make a ‘killer protein bar’ to raise awareness of Ultra Processed Foods but instead he just instilled fear and misinformation into the general population of the UK. Are we surprised? Probs not. Another millionaire with a huge platform - not considering their direct impact on society.
I got my bestie Sophia Harris, from Apollo Nutrition, on the pod to myth bust, chat about Ultra Processed Foods (UPFs) and speak about the nuance this campaign actually needed.
Find me on instagram here
Find Sophia on instagram here.
PS: If you want to improve your strength and/or running in a wholesome, wonderful, inclusive online community, check out my coaching options below ⤵️
Workout Subscription App: https://www.fuzzcultureclub.com/superhuman
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02:53 Killer Protein Bars Controversy
06:33 Joe Wicks' Intentions, Qualifications and Impact
09:12 Ultra Processed Foods and Health Risks
17:10 Why The Killer Campaign Is Trash
19:53 The Nandos Dilemma
20:12 Food Poverty and Privilege
23:05 The Protein Bar Debate
27:06 Understanding Ultra Processed Foods
32:31 The Impact of Food Accessibility