My guest today, Sandra Stahl is from New York, who like me has worked in PR for many years. She has spent her career working in both New York and in various other places around the globe, including London.

Sandra talks about how she started her career as an intern while still at university, and at the end of the internship was offered a job. That job, working on research, was at an agency called Research and Forecast - part of a global agency called Ruder Finn. After leaving there, she moved around, working in many different places, eventually starting her own agency, which in 2020 was sold to Ruder Finn! The agency is called JacobStahl, a Ruder Finn company.

She talks about the types of work she has done, and about how the entrepreneurial skill sets within communications work whatever the situation -in both corporate or agency settings. We also talk about the importance of investing in good communications as messaging and presentation has always been critical in business. For many it’s what makes them stand out from their rivals. Particularly in the world today with uncertainties coming from all sides – both finance and politics.

Sandra talks with passion about AI - about how people in PR, comms, marketing and journalism are early adopters and this is true when it comes to AI. She thinks the best way to look at AI is to see it as a friend and a great efficiency tool. Embrace what it can do to help you in your work, but then use that information to add your own human spin. Add your humanity – your intuition, empathy using your distinctive voice.

Alongside her work, she writes for several publications, teaches and has written several books; 'The Art and Craft of PR’; ‘The Smart PR Book’, and ‘Shifting Sands’.

To contact Sandra:

LinkedIn: https://www.linkedin.com/in/sandra-stahl-7b058a/

Website: www.JacobStahl.com

If you would like to contact me, you can visit my www.Scottmedia.uk or join my free Facebook group here https://www.facebook.com/groups/prtribe