Dr. Kimberly Eck sits down with Rose Hayes to discuss her work in increasing trust in science by designing and testing environmental health messages that are fun, memorable and easy to understand. In this episode, Rose shares research from the Pew Research Center that suggests 50% of Americans feel scientists do not communicate well. Often, scientists and clinicians speak to one another, rather than crafting lifesaving messages with/for the public. Rose wants to change that culture and create an expectation that scientific and clinical knowledge should be accessible to all. She and her team work to understand the factors that lead people to feel confused about and frustrated by scientific messaging. Rose identifies several challenges to communicating science. She is partnering with colleagues from the Emory University School of Nursing, Emory Rollins School of Public Health, and the University of Georgia as part of the Children’s Environmental Health Research and Translation Network (CEHRT). This NIH funded network of academic health centers is committed to translating science with and for the public. Some of the group’s recent work has included developing and testing a model for public engagement known as the Public Knowledge Exchange Model. This model connects scientists, community organizations and major media organizations to collaborate on accessible human-centered messaging about science. Rose and colleagues have future plans to collaborate with people who do not regularly consume science messaging, including those who may have resistance to science messaging. They are also interested in developing and testing new methods to identify the impact and reach of public-facing communications. Rose Hayes is a nurse, writer, and Director of Engagement for the Emory School of Nursing. She is also a PhD student, holds a Bachelor of Science (BSN) in Nursing from the University of Virginia and a Master of Arts from NYU Gallatin. Stay connected to her work by reviewing the resources and links provided below. Links Rose Hayes, MA, RN, BSN- LinkedIn Ideas Festival – Website Instagram Children’s Environmental Health Research and Translation Network If you are an Emory researcher who would like to be featured on our podcast or you want to nominate an Emory researcher, write to us at researchdevelopment@emory.edu

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