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Episode 161: Liz Allan and Asif Ghafoor - Building Community, Not Just Chargers

Liz Allan speaks to Asif Ghafoor, CEO and Co-Founder of Be.EV, about his mission to build an EV charging network that does more than just deliver power, it creates community.

From his early career in banking and infrastructure to co-founding Be.EV during lockdown, Asif shares how lived experience and big-picture thinking shaped his vision for a customer-first, community-led network. They discuss Asif's philosophy behind Be.EV’s landmark Charging Oasis in Manchester, a site designed to be as welcoming and accessible as it is functional.

Asif also explains why partnerships, empowerment, and culture matter just as much as kilowatts and uptime, and why being the “CPO of choice” is about creating that warm glow for drivers.

Asif Ghafoor Bio

Asif Ghafoor is the CEO of Be.EV, where he leads with a clear focus on community, culture, and customer experience. Drawing on years in infrastructure and investment, he has built a reputation for challenging industry norms and putting people at the heart of EV charging. Known as the “roving CEO,” Asif is often on the road, meeting drivers, visiting testing sites, and sharing candid insights on social media. Under his leadership, Be.EV has become recognised for bold design choices, strong partnerships, and a mission to make public charging welcoming, reliable, and accessible for everyone.

Quote of the Episode

“Who wants 50,000 chargers if the experience is terrible? The real prize is building a network people actually want to use.” Asif Ghafoor

Asif Ghafoor Links:

Website: https://be-ev.co.uk

LinkedIn: https://www.linkedin.com/in/asif-ghafoor-095486

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