Chat With Myriam Jessier & Giulia Panozzo | The Psychology Behind Search, Biases & AI Behaviour
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Chat With Myriam Jessier & Giulia Panozzo | The Psychology Behind Search, Biases & AI Behaviour
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In this episode of Chat With Sean, I’m joined by Myriam Jessier (SEO and technical brand visibility consultant) and Giulia Panozzo (Director of Customer Acquisition and founder of Neuroscientive)Together we explore how search behaviour, human psychology, and biases shape how people use Google, LLMs, and AI search — and what it means for marketers today.📊 Slides included in this video — so you can follow along with Myriam and Giulia’s visuals and examples - https://www.neurospicy.agency/post/search-behavior-of-brains-and-biasesTopics covered include:- How authority bias, social proof, and heuristics affect how people search and trust results- Why LLMs reflect and amplify human cognitive biases- The psychology behind visual search and why faces in marketing matter- How to create human-centred content that still works for AI- Why familiarity, emotion, and authenticity are key to trust in 2025- How marketers can use neuroscience and sociology to design better digital experiences⚠️ Apologies for a few small sound issues during recording — hopefully the subtitles help fill any gaps.Connect with Myriam - https://www.linkedin.com/in/myriamjessier/Connect with Giulia - https://www.linkedin.com/in/giulia-panozzo/