『Avoiding The Echo Of Emptiness』のカバーアート

Avoiding The Echo Of Emptiness

Avoiding The Echo Of Emptiness

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 Tim Ferriss explains why he’s become less disciplined over the past decade, and paradoxically, more effective. The secret lies in replacing willpower with systems that do the heavy lifting automatically. ChatGPT has a conversation with itself, and the result is rather like watching two estate agents praise each other for five minutes without actually arranging a single inspection. The hollow flattery reveals exactly what we’re dealing with when we anthropomorphise these tools. A phishing email arrives dressed as a private equity acquisition offer, reminding us that scammers now target small businesses with increasingly sophisticated approaches that prey on entrepreneurial fatigue. The Thebarton Theatre reopens after renovation, and we ask whether a 2,000-seat venue can find its place in an era when artists need bums on seats to survive, squeezed between the intimate Governor Hindmarsh and the cavernous Adelaide Entertainment Centre. Get ready to take notes. Talking About Marketing podcast episode notes with timecodes 01:15 Person This segment focusses on you, the person, because we believe business is personal.Tim Ferriss and The Discipline Paradox Tim Ferriss admits something unexpected on the EconTalk podcast: he’s become less disciplined over the past decade. Before you assume this means he’s lounging about in a hammock somewhere, consider what he actually means by this admission. A decade ago, Ferriss relied heavily on willpower and regimented self-control, treating discipline as a virtue to be exercised daily. Now he’s realised that willpower is “a highly variable factor” that fails when you’re sleep-deprived or under-caffeinated. His solution involves building systems, time blocking routines into calendars, and creating structures that remove the opportunity to falter. As he puts it, “systems beat goals.” Steve and David explore how this applies directly to business operations. David draws on his experience teaching strategic culture, noting that “culture eats strategy for breakfast” because culture operates as a system. Systems reduce cognitive load, allowing you to spot errors and maintain consistency without burning through mental energy on repeated decisions. The hosts share their own experiences with systematic approaches. Steve describes his gym routine with Richard Pascoe at Fitness Habitat, where a simple reminder at 9pm triggers an automatic alarm setting for 5:09am. It’s Pavlovian conditioning in service of consistency. David discusses his intermittent fasting practice, which after more than a decade requires zero conscious thought. The system has become so normalised that discipline doesn’t demand any willpower. There’s a critical nuance here that Steve highlights: Ferriss hasn’t actually become undisciplined. Rather, his discipline now operates differently. The initial discipline involved building robust systems. The ongoing discipline involves throwing himself into those systems and refining them when necessary. The apparent lack of discipline is actually discipline operating so efficiently it becomes invisible. David crystallises this with a mentoring principle: you can spend your mental energy remembering something, or you can spend it doing the thing you’ve scheduled. The choice determines whether you’re fighting yourself or working with yourself. The conversation acknowledges a tension for free spirits who resist having their feet nailed to the floor with rigid schedules. Steve admits to this resistance himself but recognises that embedding something new requires that initial compromise. The extrinsic motivation helps too. Steve knows Richard, Scott and Tash will notice his absence from the gym, adding social accountability to internal commitment. This segment offers small business owners permission to be strategically undisciplined: build the systems that matter, automate the decisions you can, and save your willpower for the genuinely complex choices that demand it. 10:30 Principles This segment focusses principles you can apply in your business today.The Hollow Echo Chamber Actor Aaron Goldenberg conducts a mischievous experiment that pulls back the curtain on artificial intelligence in a way that’s simultaneously hilarious and unsettling. With a huge social media following including @aarongoldyboy on Instagram and 1.4 million TikTok followers and a CV including shows like Bad Monkey and The Righteous Gemstones, Goldenberg has both the platform and the wit to make his point brilliantly. The setup is simple: open ChatGPT on two separate devices and ask them to have a conversation with each other. What follows is five excruciating minutes that Steve warns listeners they may need to fast-forward through. “Absolutely. I can do that,” begins one ChatGPT instance. “Just let me know what kind of conversation or scenario you have in mind and I’ll make sure it’s interesting and fun for you.” “Sounds great. I’m excited to dive...
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