Business owners who master cold calling technology are achieving 10% pickup rates while others struggle with 2%. Aidan Sowa, Co-Founder of Zoto Dialer, reveals the specific tech stack that makes cold calling profitable in 2025.

Most businesses fail because they're dialling landlines nobody answers and burning through phone numbers. Aidan explains how parallel dialing technology, proper data sources, and smart number rotation connect you to 50 real prospects per hour.

Key Topics:

• Mobile vs landline pickup rates (10% vs 2%)
• Parallel dialing systems that connect prospects every 19-30 seconds
• Cheapest verified mobile data sources (15p per thousand numbers)
• Why phone numbers get spam-flagged after 50 calls
• Realistic cold calling investment (£500-750/month)
• Training remote callers in 2-3 weeks
• Scripts that work in 2025
• Metrics that matter vs vanity numbers

Aidan built Zoto Dialer after frustration with existing software that burned numbers and connected callers to dead air. His AI-powered solution detects voicemails and optimises parallel lines while maintaining legal compliance.

Learn practical technology choices including data sources like Lead Magic, Apollo, and validation tools. Discover why scheduling calls beyond 24 hours kills show rates and how to achieve 70% attendance using LinkedIn and follow-up sequences.

Guest: Aidan Sowa - Co-Founder of Zoto Dialer, serial entrepreneur who went from debt to building multiple successful businesses including Sowa Marketing Agency and a data company.

Hosted by Peter Banigo from Target ICT, helping UK business owners implement technology for growth.

Connect: www.zotodialer.com | LinkedIn: Aidan Sowa | Instagram: @theaidensowa

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