Is your next open house a missed opportunity? Let's learn how to create buzz, build trust, and get your calendar booked solid!

In this episode, we reveal how to transform your practice’s open house event into an inviting social gathering that builds trust and enthusiasm among potential patients. Drawing inspiration from “Unreasonable Hospitality,” we explore powerful tactics like upbeat music, delicious food, and staff whose uniforms spark conversation, all orchestrated to make every guest feel seen, special, and genuinely cared for.

You’ll discover segment-by-segment breakdowns for unforgettable experiences, from “sterilization theater” demonstrations that build transparency to tech showcases and comfort stations that dissolve fears and spark curiosity. The goal is to tailor every interaction and micro-experience to different visitor groups (families, seniors, cosmetic-curious adults, and more) so everyone leaves with personalized memories and newfound confidence in your practice. Plus, we cover proven conversion techniques, from signature “wow moments” to must-have photo ops, that turn visitors into raving fans and lasting patients. This is your practical playbook for embedding your practice at the heart of your community.

What You'll Learn in This Episode:

• How to create a welcoming, party-like open house atmosphere that puts visitors at ease.
• Step-by-step strategies for showcasing your team, technology, and commitment to safety.
• Micro-experience ideas tailored for families, health-first adults, seniors, and employers.
• Tips to design activities that melt away dental fears and spark conversations.
• The secret to turning curiosity into commitment with hands-on, transparent demos.
• Must-have elements for converting attendees into loyal patients on the spot.
• How to leverage urgency, scarcity, and hospitality to drive signup and action.
• Memorable touches and “wow moments” that get your event talked about for weeks.

Tune in now for open house tips that transform your simple event into the heart of your community!

‍

‍

Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

‍

Host: Michael Arias

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍

Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!