Ever wondered what an auctioneering school could teach you about leadership communication? In this conversation with Dia Bondi, communications catalyst and author of "Ask Like an Auctioneer," Cam and Otis explore the fascinating connection between the rapid-fire world of auctions and the strategic art of asking for what you want.

"You're basically learning to sell something in a minute and a half," Dia explains about her auctioneering training, revealing how this condensed transaction moment contains powerful lessons for business leaders. From the illusion of fast-talking (it's actually about breath manipulation) to the courage required to "show up big in big moments," Dia breaks down what makes truly clutch communicators effective.

What makes this episode especially compelling is Dia's formula for making strategic asks. She outlines a four-part approach that moves beyond simply stating what you want to creating a compelling case that removes blockers and drives results. As she puts it, the best communicators "know who to ask, when to ask it, and what to ask for. And they're not low-balling themselves ever."

Whether you're looking to improve your leadership communication, make more effective requests, or simply understand the psychology behind powerful asking, this conversation offers practical wisdom that might just have you stepping into your own "zone of freaking out" (ZOFO) – where the real growth happens.

Dia's exclusive link for 10x Your Team listeners: https://www.diabondi.com/co


More About Dia:
Dia Bondi is an expert in Leadership Communications, with two decades of experience coaching top CEOs, VC-backed founders, and innovators to speak powerfully and amplify their impact. Trained as an auctioneer, Dia transformed the techniques of fundraising auctioneering into a groundbreaking program designed to help women—and all ambitious professionals—ask for more and get it in their careers, businesses, and lives. Her book, Ask Like an Auctioneer: How To Ask For More and Get It, serves as a practical guide to navigating the discomfort of asking boldly, encouraging readers to step into their “zone of freaking out” (ZOFO). As a Communications Catalyst, Dia collaborates with high-impact individuals, guiding them to develop their voice and lead with it. Her engaging workshops and talks have been hosted by major corporations such as Quartz, Salesforce, Google’s X.team, and Dropbox. Notably, Dia played a pivotal role in helping Rio de Janeiro secure the 2016 Summer Olympics. Featured in CNBC Make It, Forbes, and Fast Company, Dia’s insights are transforming the way professionals approach strategic asking and leadership.


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Chapter Times and Titles:

The Auctioneer's Secret [00:00 - 05:00]
Introduction to Dia Bondi
The illusion of fast talking
How auctioneers manipulate breath and use fillers

From Auction Block to Boardroom [05:01 - 15:00]
Translating auctioneering skills to business
"Learning to sell something in a minute and a half"
The condensed relationship of an auction

Showing Up Big in Big Moments [15:01 - 30:00]
What makes clutch communicators effective
The courage to make the less obvious statement
Why big moments require a bigger presence

The Strategic Ask Formula [30:01 - 45:00]
Knowing who to ask, when, and what for
Understanding your authentic voice
Designing asks that get results

Communication as Leadership [45:01 - End]
The four components of effective asking
Balancing empathy with accountability
Final thoughts and how to connect with Dia


Dia Bondi
https://www.instagram.com/diabondia/#
https://www.linkedin.c