What if the playbook used by billion-dollar firms was suddenly accessible to a two-person shop?

In this episode, Will sits down with Lilian Chen — Founder of Proptimal — who’s making institutional knowledge, tools, and resources available to everyday investors.

Lilian has advised on more than $10 billion in commercial real estate transactions across 200+ firms, from first-time buyers to institutions with billions under management. She shares the hard lessons, cultural influences, and career moves that led her to build Proptimal’s “10X Real Estate Analyst.”

You’ll hear:
🔎 Why generative models are only as good as the data you feed them — and how to avoid hallucinations.
⚙️ How paid databases can become the secret ingredient for accurate AI summaries that save weeks of research.
🧭 The single career move that beats chasing every trend: specialize and own one strategy.
💡 Why software costs dropped and how “seed-strap” startups are reshaping fundraising and moats.

This is a blueprint for operators who want institutional-grade rigor without the VC treadmill. Tune in, rethink your stack, and stop burning midnight hours on spreadsheets.

Connect with Lilian on LinkedIn and explore Proptimal’s tools to change how deals get done.

#RealEstate #AIForBusiness #CRE #FounderStory #Underwriting #Bootstrapping #DealMaking #ScalingStation #FounderAdvice