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What if the kit an athlete wears truly began with the athlete? We pull back the curtain on a partnership built around performance, comfort, and identity—then show how a Craigavon factory turned that ideal into everyday practice for Team Ireland on the road to Brisbane 2032.

We trace the journey from a founder’s small home office in 2004 to a thriving operation producing up to 2,000 garments a week, all while keeping production on Irish soil.

There’s more across the Irish sports landscape. We spotlight Goal Jersey Day and the families embracing the spirit, preview the domestic basketball season with streaming options for fans who can’t attend arenas, and recap the first Sports Technology Alliance gathering in Dublin.

If you enjoy smart stories from the commercial world of Irish sport—told with access, context, and clear takeaways—tap follow, share with a friend, and leave a quick review so more listeners can find us. Got a story we should cover? Email Rob at Sportforbusiness.com and join the conversation.

Find out more about what we do day in day out at Sportforbusiness.com

We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.

Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.

Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.