『How Listening Helped this CEO Unlock Major Gifts and Stronger Donors』のカバーアート

How Listening Helped this CEO Unlock Major Gifts and Stronger Donors

How Listening Helped this CEO Unlock Major Gifts and Stronger Donors

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 What if the secret to securing major gifts and building stronger donor relationships isn’t about having the biggest database or slickest pitch—but about simply listening? In this episode of the Unfiltered Nonprofit Podcast, Cherry Chan sits down with Chris McGarvey, CEO of the Canadian Nurses Foundation, to unpack nearly 30 years of nonprofit fundraising leadership. Chris shares how listening first—to staff, boards, and donors—has shaped his career and why it remains the most powerful strategy for cultivating trust and raising significant funds. You’ll hear how CNF pivoted during the pandemic to launch mental health programming, diversifying both its programs and donor base. Chris breaks down the realities of major gift fundraising, from the 70/30 hospital funding split to the patience required for $25k+ gifts that often take 18–24 months to secure. For nonprofit CEOs, fundraisers, and board members, this episode is a reminder that sustainable revenue growth comes from more than one funding source. With practical insights on donor diversification, board engagement, and balancing the demands of leadership, Chris offers a roadmap for thriving—even in uncertain times. You’ll learn: Why listening is the cornerstone of major gifts fundraising How to diversify programs to attract new donors and revenue streams The realistic timeline for $25k+ major gifts (18–24 months) How to build a business case your board will support Why strong leaders build teams that don’t depend on them If you’re ready to strengthen your nonprofit’s fundraising pipeline, this conversation is packed with strategies you can put to work right away.
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