Some gym owners just keep pulling away – month after month, year after year – while others stall out, stuck at the same level no matter how hard they push.

It’s not because they’ve got better software or some secret funnel. And it’s definitely not luck.

It’s who they’re around.

This is the final episode in the 7 Habits of Winning Gyms series – and this one’s the big domino. The habit that makes the rest of the business easier... or sometimes not even necessary.

Because the moment a gym owner starts surrounding themselves with high performers – whether that’s on their team, in a mastermind, or through proximity to other driven operators – everything shifts. The belief system changes. The norm resets. And the ceiling gets shattered.

Winning gyms aren’t trying to pull people up. They’re getting pulled forward by people who’ve already done it.

This episode is about understanding when you’ve outgrown your current circle… and what happens when you step into a room where $70K months are just the starting line.

Tune in.

And yeah… it’s been said a million times, but it’s still true:

If you’re the smartest person in the room, you’re in the wrong one.

Key Takeaways:

• Intro (00:00)
• Recap of the first 6 habits of winning gyms (00:52)
• Habit #7: Surround yourself with high performers (02:59)
• Masterminds can reignite growth after plateau (04:44)
• Comfort kills progress – challenge drives results (05:29)
• You’re only as strong as your weakest team member (07:06)
• The Iron Circle’s $70K/month benchmark explained (10:19)
• These 7 habits are a gym owner’s belief system (13:21)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

---

If you haven't already, please rate and review the podcast on Apple Podcasts!