Most entrepreneurs think the answer to scaling is more leads. But the truth? You could have 100—or even 100,000—on your list right now and still not see growth, because leads don’t equal conversions.

In this episode of The Digital Shift™, Jessica Green calls out the vanity metrics trap and reveals the 3 biggest reasons your audience isn’t buying. If you’ve been spinning your wheels creating more content, chasing new followers, or stressing about traffic while ignoring conversion—you’re leaving money on the table. Jessica also shares 5 practical things you can do today to plug the leaks in your sales bucket and finally turn your existing audience into buyers.

Key Topics Covered
-Why nurture builds trust (and why ghosting your leads kills sales)
-The danger of unclear offers and weak calls-to-action
-Why systems—not vanity metrics—create real conversions
-Jessica’s story of entrepreneurs with massive lists but no sales
-5 things you can do right now to stop the leaks in your funnel

Ready to stop chasing more leads and start converting the ones you already have? The Digital Shift Studio gives you the frameworks, tools, and automation systems that turn your followers and subscribers into paying clients.
✨ Start your 14-day free trial today at www.self-made.biz/thehub

💻 Join the Digital Shift Studio Today: www.self-made.biz/digital-shift-studio

💬 Quote of the Episode
“Vanity metrics won’t pay your bills. Systems will.”

“Next week: Why Live Events Are the Shortcut to Quantum Growth. I’ll share how running a live event company transformed my business, why being in the room accelerates success, and the inside scoop on our very first in-person event—The Digital Shift LIVE: Mastering Go High Level—happening this November in Atlanta. Trust me, this is going to be a game-changer

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor