Picture this: I'm VP of brand at a tech startup, locked in a battle with our UI/UX designer over whether our app's greys should be warm or cold. She's insisting on blue-based greys: Apple does it, all the big tech brands do it, so obviously it's correct for technology, right? Wrong.

And today I'm going to de-code for you why this seemingly insignificant detail reveals everything you need to know about colour psychology.

• What happens in your mind with colour before your cognitive mind analyzes anything
• The four groups of colour and how they correlate with personality types (with the exact science behind it)
• How to choose colours strategically based on psychology, not just preference
• Why certain colour combinations create delicious harmony while others trigger instant distrust
• The critical questions to ask before choosing any colour for your brand
• Real examples of brands getting colour psychology right (and catastrophically wrong)
• Why it's so important to stick to colours from one 'group' to get the results you want with your brand
• The psychology behind every major colour from brown to pink (including which one to avoid entirely)

• Free Brand Personality Quiz: go.jnicholesmith.com/quiz
• Tara Lynn & Co. photography (sunshine brand example)
• Janna Scharfenberg website (seaside brand example)
• The Ad Girls rebrand: theadgirls.com (fireside brand example)
• Natalie MacNeil website: nataliemacneil.com (fireside brand example)
• Dr. Romie Mushtaq - Busy Brain Cure book
• Starling Bank rebrand breakdown (mentioned)
• Dealing with Whiteness podcast series (previous season)
• Color psychology resources and tools
• Book a strategy call with Nic
• Super Bloom program information
• Color Joy program

Hosted on Acast. See acast.com/privacy for more information.