In this episode of Uncopyable Women in Business, I sit down with Shelby Jo Long, a keynote speaker, author, and business strategist who has spent nearly two decades teaching and coaching others in the art of communication and persuasion.

Shelby explains why persuasion isn’t about manipulation but about building credibility and connection. She shares how learning to stand for something, invite opposing viewpoints, and foster constructive disagreement can strengthen leadership and spark innovation. Drawing from her background in debate, she highlights the power of listening, storytelling, and empathy as tools to create real impact.

Listeners will gain insight into how to shift from delivering rehearsed pitches to asking the right questions, how to use communication as a competitive edge, and how to turn moments of conflict into opportunities for growth. Shelby’s message is clear: credibility and influence come not from avoiding disagreement but from embracing it with confidence and clarity.

About Shelby:

Shelby Jo Long is a keynote speaker, author, and business strategist who helps organizations transform their communication into a competitive edge. With 18 years as a Communication Professor and international collegiate debate coach, she brings unmatched expertise in leadership, conflict management, and organizational culture. Through her CORE Leadership Framework, Shelby empowers executives, entrepreneurs, and teams to embrace constructive disagreement, build resilience, and engage with authenticity. As CEO of Business Dynamics and founder of Cadence Speaker Academy, she equips professionals to amplify their influence, expand their revenue streams, and lead with clarity in today’s fast-changing business landscape.

Reach Shelby:

Website

LinkedIn

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

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