Media Insultant - 10.1.25 - STOP with new business! A remarkable NEW budgeting process for your station!
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Media Insultant - 10.1.25 - STOP with new business! A remarkable NEW budgeting process for your station!
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This is a SPECIAL EDITION of Media Insultant. WIth budgeting season here we asked Gerry Tabio and Sally Reamer of Creative Resources Group to give us some guidance on budgeting in these challenging times. And they seriously recommend stop focusing on new business development.
A video version is in the Media Insultant Showcase on Vimeo. https://vimeo.com/manage/showcases/8991144/info
Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo.
Comments are always welcome at jackson@intownmedia.com
Thanks for listening!