Netflix Dominates: Stranger Things at Target, AB InBev Deal, Fort Monmouth Studios Soar
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Netflix Dominates: Stranger Things at Target, AB InBev Deal, Fort Monmouth Studios Soar
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I have hit the ground running this week. First up, the entertainment world is buzzing about Wednesday Season 2 Part 2, which just dropped new episodes following Jenna Ortegas gothic heroine as she navigates darker mysteries and threats. Alice in Borderland is also back, boasting a third season with more deadly games that will keep the Squid Game crowd talking. Black Rabbit, the new crime thriller starring Jude Law and Jason Bateman, is making headlines for its gritty family drama and stylish New York setting. Trailers for all three are trending, fueling social media conversations and meme accounts everywhere, especially as House of Guinness—Steven Knights drama about the Guinness brewing dynasty—heads for a September 25 global premiere, promising Succession-level family rivalry with a dash of Peaky Blinders intensity, as reported by TV Guide.
In business news, AB InBev and I announced a major global partnership, merging some of the worlds biggest beer brands with streaming culture. AB InBevs chief marketing officer told Fox News this is a game-changer, integrating their beers into titles like The Gentlemen and Culinary Class Wars, and rolling out limited-edition packaging, digital promotions, and product placement—plus the beers will flow during my live broadcasts like the upcoming Christmas Game and future sporting events. The Drinks Business writes this is unprecedented in global scale.
Stateside, the $1 billion Fort Monmouth studio project is gaining serious momentum. After the May groundbreaking, new renderings and demolition progress have been unveiled. Local planning boards have signed off on key phases of construction; the goal is to have the first studios operational by 2027 and more by 2028. Ownership handover should be wrapped by year-end, with structures starting to rise next spring, as covered by NJBIZ and New Jersey news outlets. There is some local chatter about tax deals, with Netflix applying for a PILOT tax arrangement in Eatontown, which could impact the regions economy and future negotiations.
On the consumer front, Stranger Things is headline news as Target and Netflix team up to hype the final season. Starting next week, Target stores will drop over 150 exclusive Stranger Things products, with dedicated in-store experiences, nostalgia-driven ads, and the promise to turn Hawkins into a true fan playground, according to PR Newswire.
Social channels are ablaze with reactions to new shows, teasers, partnerships, and those viral House of Guinness photoshoots. Meanwhile, real estate and tech news tied to Netflix stars and innovations are making quieter ripples. No major unconfirmed rumors at this time, though the pace suggests more announcements could drop at any moment.
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This content was created in partnership and with the help of Artificial Intelligence AI
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