In this episode, Johannes Robier discusses his unique approach to UX design, emphasizing the importance of creating 'wow moments' that focus on user enjoyment rather than mere efficiency. He explores the evolving expectations of users, the role of personalization, and the impact of AI on human-centered design. Robier advocates for the need for accreditation in UX to establish professional standards and highlights the significance of networking within the UX community. He also shares insights from the World UX Tour and his future initiatives aimed at promoting human-centered design.

Links:

Johannes' LinkedIn

Get your tickets to World Usability Congress

UX Accreditation

Chapters:

00:00 Introduction to Johannes Robier

01:05 The Concept of WoW Creation

03:58 Designing for Experience vs. Efficiency

06:54 The Evolution of Wow Moments

09:34 The Role of AI in UX Design

13:47 Human-Centered Design in an AI World

17:23 The Future of UX and AI

20:27 Valuing UX in Organizations

24:25 The Importance of Research in UX

28:20 Bridging the Gap Between UX and Management

42:44 Bridging the Gap Between Management and Design

46:58 The Evolution of UX Roles and Responsibilities

51:02 The Role of Product Managers in UX

54:50 The Importance of Standards in UX

59:51 Creating a Professional UX Community

01:07:03 The Future of UX Accreditation

01:13:34 The World UX Tour and Creating Experiences