Most gyms don’t realize they’re making business decisions in the dark.

They’ll cut the agency.

Hire a new closer.

Pause the ads.

Raise prices.

Then lower prices.

Change offers…

All based on instinct – or worse, frustration – without knowing whether the actual problem is upstream, downstream, or even real.

But there’s one voice in your business that doesn’t panic or sugarcoat anything. Numbers. They show you exactly where things are breaking down.

Habit #6 in the 7 Habits of Winning Gyms series is about the importance of knowing the numbers. It’s why winning gyms don’t flinch when things go sideways – they’ve got the data to back up every move.

They’re not guessing. They’re not reacting. They’re pulling the numbers. And more often than not, those numbers tell a completely different story than what it looked like on the surface.

Tune in as Tim and Randy break down what it really costs to run a gym on emotion – and why knowing exactly where you stand is the difference between fixing the problem and making it worse.

Key Takeaways:

• Intro (00:00)
• Business is like sports – scoreboard tells the truth (00:56)
• Most gym owners guess instead of measuring (02:06)
• Data-backed decisions beat emotional ones (03:05)
• Key marketing metrics to track daily (03:51)
• Accountability through regular reporting (04:57)
• Blaming ads often masks sales problems (07:16)
• Obsession with numbers fuels predictable growth (10:39)

Additional Resources:

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

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