The Summer of Learning: Building an AI-Ready, Experimental Culture at Immediate with Kathryn Swandale

In this fascinating interview, Adam is joined by Kathryn (Katie) Swandale, Senior Learning and Development Partner at Immediate. Immediate is a major publishing group known for brands like Radio Times, Good Food, and BBC Gardeners’ World. With over a decade of experience designing and delivering strategically aligned experiential learning,

In this strategic and practical episode, Katie walks through the initiative's evolution, sharing the nuts and bolts of how they achieved an 86% AI adoption rate among employees, a figure significantly above the industry average.

Key takeaways from this masterclass in strategic L&D and cultural change:

• Genesis: The initiative was sparked by the impact of generative AI, forcing Immediate to address a potential AI skills gap and meet people where they were on their learning journey.
• Program Structure: The eight-week program features an Immersion Day, self-serve workshops linked to five strategic themes, and dedicated Experimentation Days for safe project ideation.
• Driving Engagement: High engagement is ensured by strong leadership backing and Subject Matter Experts. Crucially, all activities are made tangible and clearly linked to the business strategy

Connect with Katie on LinkedIn: https://www.linkedin.com/in/kathryn-swandale/

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