Rochelle Ford on proving CCO value amid pressure
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Rochelle Ford on proving CCO value amid pressure
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In this episode Arun Sudarman speaks with Rochelle Ford, CEO of Page, about the challenges and opportunities facing chief communications officers today. Rochelle explains the Page Navigator — a benchmark and functional framework created by CCOs for CCOs — designed to provide the specific team-, budget- and remit-level data leaders need to make stronger cases for resources and structure.
They discuss a central tension: remits for communications are expanding (brand, culture, ESG, data and AI), yet functions are sometimes being restructured or dispersed — sometimes into legal or other teams — risking fragmentation of narrative and influence.
The conversation also tackles measurement — why teams default to easy-to-count outputs like media coverage, how that can change, and what it takes to speak the language of the CFO and CEO. Finally, they discuss geopolitics, the role of communications in risk management and innovation, and why proving action (not performative language) restores confidence in business.