
Culture vs. Cash: Tarleton’s Edge in the NIL Era
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🎙 In The Trenches
After Tarleton’s 52–24 win over Chattanooga, UTC head coach Rusty Wright sparked headlines. He called Tarleton the best FCS team they’ve faced since James Madison in 2019 — but also claimed the Texans had “$700,000” in NIL compared to his $35,000, saying that was the only way to keep good players.
This week, I break down why money isn’t the whole story. Tarleton has built continuity and culture in the transfer portal era — a roster that has stayed together while others fall apart. Money matters, but it doesn’t buy buy-in.
🏈 Gridiron Briefing Room: Todd Whitten, Tarleton State
Tarleton head coach Todd Whitten joins me to discuss:
How NIL actually factors into his program
Why roster stability has been Tarleton’s real edge
The importance of culture and trust in retaining players
Quarterback Victor Gabalis’ growth and leadership
Why even his backup QB has stayed when he could start elsewhere
The dominance of Tarleton’s defense
🗺 Weekend War Map
My 24-hour, military-style watchlist of the best Texas Non-FBS matchups:
East Texas Baptist at Texas Lutheran (DIII)
Howard Payne at McMurry (DIII)
Blinn at Navarro (JUCO)
Kilgore at Cisco (JUCO)
Abilene Christian at UIW (FCS)
UTRGV at Southeastern Louisiana (FCS)
Grambling vs. Prairie View A&M – State Fair Classic (SWAC)
Stephen F. Austin at McNeese (FCS)
🔗 Listen & Support
Catch the full episode on Podbean, Apple, Spotify, and more — or listen right here: coryhoguesports.substack.com
The Cut Block Podcast is listener-supported. Paid subscribers receive every story in their inbox, and founding members get early access to posts plus my gratitude for fueling independent coverage of Texas Non-FBS football.
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