The AI Moment: Lazy AI & The Implications

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Episode Summary:

Thanks for listening to Jonathan (Wagstaffe) and me (Danny Denhard).

We dive into a common and frustrating issue: 'Lazy AI'.

We discuss how the unthinking, copy-and-paste use of AI-generated content for business outreach is not only ineffective but actively damaging to personal and professional brands.

Our conversation highlights the pitfalls of prioritising quantity over quality and the growing savvy of audiences who can easily spot generic, AI-driven messages.

We share real-world examples, including an amusing anecdote about a British MP using an Americanism in a speech, clearly showing the lack of human review.

The episode's core message is a plea for authenticity and a call to use AI as a smart drafting assistant, not as a lazy substitute for genuine human connection.

Key Takeaways:

• Damaging Your Brand: Discover how unedited AI outreach can actively push away potential clients and partners, making a worse impression than no contact at all.

• Quality Over Quantity: Learn why a smaller number of thoughtful, personalised messages will always outperform a bulk-sent, lazy AI campaign.

• The Human Touch: The hosts stress that AI is a tool for ideation and drafting, but the final, authentic version of any communication must be reviewed and approved by a person.

• Audience Savvy: We're all getting better at spotting AI-generated content. Find out why this means it's more important than ever to ensure your communications feel genuine.

• Smart AI in Action: Hear about companies like Intercom and Sierra that are using AI intelligently for customer support, focusing on positive, outcome-based results.

Episode Links & Mentions:

• Intercom: A company using AI to deliver high-quality customer support.

• Sierra: Bret Taylor's company, focusing on outcome-based results in customer support.

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