Storytelling Your Way Through Trade Compliance
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Storytelling Your Way Through Trade Compliance
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In this Simply Trade episode, Andy and Lalo welcome Belinda Sissom, a seasoned trade professional who has built compliance teams across industries from food and pharma to aerospace. Belinda shares how she’s reimagined trade compliance communication — not as dense regulations and endless details, but as approachable, relatable stories that engage colleagues and leadership alike.
From Wednesday Quizzes to Friday Quotes, Belinda has turned trade compliance into something people actually want to pay attention to. She explains why treating your compliance function like a “small business inside a big one” can transform perception and build credibility. The discussion also dives into:
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How to explain complex trade issues in plain language
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Using storytelling and current events to make compliance approachable
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Building credibility and cross-department trust
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Strategies for communicating differently to executives vs. general teams
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The role of creativity, confidence, and even humor in compliance leadership
Whether you’re a compliance veteran or just starting out, this episode shows that the key to being heard in global trade is not just technical expertise — it’s the ability to connect.