In this episode of the Collaborators Unite podcast, host Chuck Anderson speaks with sales expert Beth Johnston about how entrepreneurs—especially women—can approach sales with confidence and authenticity. Beth shares her journey into sales and why she believes it’s less about being pushy and more about solving problems and serving others. They discuss common struggles entrepreneurs face around money, confidence, and communication, and how shifting perspective can make sales both simpler and more effective. Beth provides actionable insights on selling more in less time and with greater profitability, while also introducing her digital course and free masterclass designed to help women embrace sales as a joyful, learnable process.

GUEST BIO

Beth Johnston is a seasoned sales trainer known for her active listening and metaphoric mentoring. She has added tens of millions of dollars in revenue and profit to companies by realigning business philosophies and reorganizing sales processes. Beth is passionate about empowering women, believing they steer the global economy and can achieve great success with proper sales training. A two-time patent holder, author, coach, and publisher, she helps women turn obstacles into opportunities. Beth shares her beliefs, experiences, and passions about the powerful role women play in sales and the limitless potential they can achieve.

CHAPTERS:

00:00 Introduction to Authentic Selling for Big Impact Entrepreneurs

01:30 Beth Johnston’s Sales Journey and Transformational Philosophy

05:30 Overcoming Sales Challenges: Confidence, Mindset & Strategy

09:50 Simplifying the Sales Process and Women’s Unique Selling Barriers

13:30 Shifting Mindset: From Sales Fear to Sales Confidence

15:30 Beth’s Passion for Empowering Women in Sales

17:25 Inside The Ultimate Sales Academy: Boost Sales with Less Effort

21:40 Masterclass Preview: Learn to Sell More in Less Time

23:11 How to Connect with Beth Johnston and Start Your Sales Journey

29:25 Final Advice: Unlocking Your Sales Potential and Business Growth

LINKS

Join Beth in The Ultimate Sales Academy: https://bethjohnston.idevaffiliate.com/113.html

Schedule a consultation call with Beth: https://cal.com/beptalks/consultcall