Why Process Beats Personality in Sales
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Why Process Beats Personality in Sales
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Host Teasha Cable sits down with John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM, to explore what truly drives sales success in today's complex environment.
John shares his philosophy on building process-driven sales organizations that focus on quality over quantity, creating informed salespeople through intelligent automation, and delivering genuine value to customers rather than chasing short-term revenue.
Key insights include:
Process First: Well-defined sales processes aligned to buyer behavior beat the "feel good funnel" trap every time
Informed Selling: AI and automation should free salespeople to focus on high-value relationship building, not replace human connection
Value-Driven Development: Every decision gets filtered through one question - "How does this help the salesperson?"
Discover John's surprising decision-making persona through an exclusive assessment that reveals why he's 40% challenger of assumptions - and why questioning conventional wisdom is the secret to his success.
Perfect for sales leaders, entrepreneurs, and anyone building customer-focused organizations.
Learn more:
- Pipeliner CRM
- Follow John on LinkedIn
- CModel.io
- Follow Teasha on LinkedIn