In this episode of Strategy, Story and Stakeholders, host Max Forsyth speaks with Charlotte Otter, an expert in executive communications who previously led executive communications and internal communications for SAP, the global tech giant with 130,000 employees, and now author of 'We Need New Leaders.'

They discuss the evolving dynamics of leadership communication, the importance of self-awareness, and the power of storytelling in engaging stakeholders. Charlotte emphasises the need for leaders and CEOs to be authentic and courageous in their communication, especially in a time when trust is paramount. The conversation also touches on the challenges of engaging hard-to-reach audiences and the necessity of integrating inclusivity into corporate culture.

00:00 Introduction to Executive Communications

06:15 The Need for New Leadership

09:49 Self-Awareness in Leadership

11:37 The Power of Storytelling

14:21 Engaging Hard-to-Reach Stakeholders

16:23 Internal vs External Communication

20:10 Advice for New CEOs

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