In this episode — host Jeff Alford sits down with Pino Cherubino, the owner of Pino Salon in Kitchener, Ontario, to explore his remarkable journey from a small coastal town in southern Italy to becoming one of Canada’s most respected salon owners.

Pino shares how he started in hairdressing at 15, the inspiration he found working alongside precision stylists in Italy, and the leap that brought him to Canada in the 1980s. Together, Jeff and Pino dive into the evolution of the hair industry—how salon culture has shifted from large, bustling teams to smaller, boutique operations, and the challenges today’s salon owners face in finding and training stylists.

Pino reflects on decades of success, the family atmosphere he’s built in his business, and the loyalty of clients who have been with him for over 40 years. He also offers candid advice for anyone considering opening a salon today and shares his vision for the future of the industry.

This conversation is full of wisdom, nostalgia, and practical insight for entrepreneurs, salon professionals, and anyone curious about the intersection of passion, business, and community.

Sponsored by Preempt & Prevention – Great Hair Begins with a Great Chair.

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