『#224: Power Rangers – Japan Meets America』のカバーアート

#224: Power Rangers – Japan Meets America

#224: Power Rangers – Japan Meets America

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 Haim Saban is a Billionaire and it all started with a trip to Japan and only one thing on TV. Way to Go Go Power Rangers. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [OG Law Ad] Dave Young: Welcome back to The Empire Builders Podcast, and we're talking empires today. Stephen Semple's there. I'm here. I'm Dave. Gosh, if anybody that ever thought I was reading the intros like that, it's not okay. Stephen Semple: Mystery solved. Dave Young: Mystery solved. Never the same twice. So Stephen, you told me that we're going to talk about Power Rangers today, and I think of that like an entertainment franchise sort of thing, but also what also toys. Stephen Semple: They are also toys, yes. Dave Young: Was it one of those things where it's like, oh, we're going to invent this toy and then we're going to have an entertainment program to go along with it? Because these things seem to go hand in hand these days. Stephen Semple: Yeah, and they very much was hand in hand. The two came about very much together. And it's got an interesting history to it because it was launched in 1993 and it was created by Haim Saban, who is now a billionaire. He's gone on to do a bunch of things. Not just making a ton of money from this, but if you look him up on Wikipedia, it's estimated he's worth a couple of billion dollars. So he's done well in the entertainment industry. And Hasbro acquired the company back in 2019 for $522 million. So it certainly has contributed to his wealth. And he was a cartoon theme songwriter is where he got his start. Dave Young: Really? Okay. Stephen Semple: He worked on things like Professor Gadget and Masters of the Universe. Those were the things that he was writing theme songs for. Dave Young: Oh, cool. Stephen Semple: But he wanted to create his own property. He always wanted to have his own thing. And at the time, he's on a business trip in Japan, and the only thing you can get on the TV is this Japanese animated series called Choudenshi Bioman, which is part of what they call a Super Sentai series. And Saban was fascinated by this concept of five masked people in spandex fighting monsters. So it's in 1985, and he produces a pilot of Bioman. And the idea of adapting Japanese productions to the US market started basically in 1970 with Marvel. Marvel did a deal with Toei Company to exchange ideas, and Toei created a Japanese version of Spider-Man that did actually really well. And what Marvel tried to bring to the US, not so much. So it sort of worked. Initially, America to Japan was working, but Japan back to America was not working as well. But that didn't stop Saban. So what he decided to do was create a show where they could keep the original action scenes, because the action scenes are complex and hard to film, and then just replace the other scenes with good-looking American actors. So basically when there was the action scenes, it was actually the original Japanese content. And then they would put in... Dave Young: Oh, wow. Stephen Semple: Yeah, he just basically said, okay, here's this Japanese thing. I'll keep the original story. I'll keep the Japanese content. And then where any of the acting is, I'll put in good-looking American actors. Basically that footage is already shot and the toys already existed. So it was also economical to import it to the United States. This was his idea. So he gets a meeting with Toei and Bandai, and they agree. What the heck? Sure. Take our content.
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