This episode of Behind the Scenes is about sustainable visibility with Pinterest, AI, and social search. I’m joined by Meagan Williamson, a Pinterest marketing expert, certified business coach, and trained psychologist based in Canada.

We explore how Pinterest, often misunderstood as “just another social platform,” is actually a visual search engine, a quiet superpower, helping your work get discovered by people who are already looking for it.

Meagan shares the power of “social search,” the shift in user behavior where audiences are seeking answers and inspiration not only on Google but also on platforms like TikTok, Instagram, and YouTube.

We also dive into how AI can support your business—not as a replacement for creativity, but as a tool to clear bottlenecks, repurpose your ideas, and give you back the spaciousness to focus on the work only you can do.

This conversation is about sustainable growth, discoverability, and creating content that keeps working for you long after you press publish. Join the Pinterest Growth Challenge 9/22-9/27 to learn how Pinterest can work for you!

xo Carla

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Disclaimer: Always seek the counsel of a qualified medical practitioner or other healthcare provider for an individual consultation before making any significant changes to your health, lifestyle, or to answer questions about specific medical conditions. This podcast is for entertainment and information purposes only.