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Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business.

We cover:

• Agentic AI and the new Seller Assistant
• Creative AI democratizing high-quality ads
• Data democratization with Clean Room access for Sponsored Products
• Retirement of commingling and major returns upgrades
• Multi-Channel Fulfillment integration with Walmart.com and Shopify
• Smarter product launch tools with Opportunity Explorer, Regional Launch, and FBA New Selection
• Shoppable Collections in A+ Content and enhanced Vine review programs
• Strategic integrations with PayPal, TikTok, and new B2B financing options
• Advanced analytics and profitability insights

From AI tools to logistics control, the theme of Accelerate 2025 was clear: Amazon wants to be your operating system. The sellers who lean into efficiency while keeping a grip on strategy will thrive.

If this breakdown saved you hours of forum scrolling and news skimming, do us a favor — leave a review wherever you tune in. It helps us bring sharper voices and keep Selling on Giants running strong.

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