# 44 How to Use a CRM for Small Business Growth
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# 44 How to Use a CRM for Small Business Growth
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Running a business with scattered spreadsheets and one-off emails makes growth harder than it needs to be. In this episode of Empowering Healthy Business, host Calvin Wilder sits down with Jason Kramer of Cultivize to unpack how small businesses can use a CRM to bring order, consistency, and measurable results to sales and marketing.
You’ll hear practical ways to:
- Build a repeatable sales process that doesn’t depend on memory
- Use data to prioritize leads and focus on quality over quantity
- Track marketing ROI without guesswork
- Start simple with phased CRM adoption—and avoid common pitfalls
Whether you’re still managing leads in Excel or ready to scale with automation, this conversation breaks CRM down into clear, actionable steps you can use right away.
Listen now and learn how a CRM can become one of the simplest levers for growth in your business.
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Sponsored by SmartBooks. To schedule a free consultation, visit smartbooks.com.
Thanks for listening!
Host Cal Wilder can be reached at:
cal@empoweringhealthybusiness.com
https://www.linkedin.com/in/calvinwilder/