
Redefining Second-Home Ownership | Adam Capes, GoForth | Scaling Station Podcast
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What if your dream vacation home no longer meant a lifetime of upkeep, guilt, and empty weeks?
Adam Capes, Founder and CEO at Go Forth, pulls back the curtain on how fractional home ownership being reinvented—so you keep the memories without owning the headache.
From running a magazine to building destination clubs, Adam traces the moment a Danish model changed everything and forced a pivot: availability is the real luxury. In this episode of Scaling Station he reveals the tactics that solve it—matching owners by dates, limiting ownership stakes, and even guaranteeing peak holiday weeks.
Highlights you can’t miss:
🧭 The Danish idea that inspired a simpler, fairer split—and why 4 owners beats 21
🔒 The Peak-Date Guarantee that eliminates booking fights
💸 How branded residences can jump 50–100% in value during construction
🔁 Why fractional ownership can generate recurring rental revenue and portfolio access
✈️ The NetJets analogy for second homes—when sharing makes more sense than buying solo
Want to stop overpaying for underused homes and actually use the places you love? Visit goforthglobal.com to explore discovery calls and trips. Don’t just watch—rethink how you own memories.
#FractionalRealEstate #SecondHome #PropTech #GoForth #ScalingStation #BrandedResidences #TravelSmart #VacationOwnership