In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh candidly reflect on their own successes and setbacks, offering listeners practical strategies to avoid similar pitfalls in the future. As the conversation unfolds, both hosts share the challenges they have faced in managing professional relationships and expectations. Ben cautions against overreliance on personal connections in business, highlighting how misplaced trust can lead to difficult consequences. Likewise, Jemimah recounts her experience of a partnership breakdown when expectations were not aligned, ultimately leading to the project’s demise. Together, their reflections underscore the vital importance of establishing clear boundaries and well-defined expectations within professional relationships—lessons that resonate with entrepreneurs and business leaders alike.

Key Takeaways:

• From the outset of any business collaboration, clearly establish expectations and protocols for all potential outcomes, including eventual exits or dissolutions.
• Engaging in open discussions about benchmarks and objectives in collaborations can prevent future conflicts.
• Maintain professionalism in business to avoid dependency on personal relationships, ensuring business integrity and control remain grounded.
• Both Ben and Jemimah highlight the invaluable lessons obtained from past mistakes, underscoring the importance of growth through reflection.
• Deploy robust systems and processes to navigate business ventures confidently and with preparedness.

Time Stamps:

0:00 Intro

1:20 Jemimah’s Virtual Life

3:01 Mistakes

5:43 Ben’s Mistakes in Relationships

11:50 Jemimah’s Mistakes In Not Setting Expectations

15:41 Jemimah’s Advice In Making Mistakes

18:05 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh unpack proven strategies for harnessing social media to elevate business visibility and drive meaningful engagement. Opening with a light-hearted reflection on the pleasures and challenges of winter, they set a warm, inviting tone before delving into the art of building an impactful online presence. Jemimah stresses the value of posting with purpose, outlining a clear framework of five key content types—expert insights, CRM or sales-focused posts, personal updates, testimonials, and aspirational messages—designed to strengthen audience trust and connection. Ben shares practical examples of how weaving in personal stories and customer testimonials can deepen engagement. Together, they highlight the importance of consistency and authenticity in social media marketing, urging businesses to adopt a structured, intentional approach for sustainable long-term success.

Key Takeaways:

• It’s crucial to use social media platforms strategically, focusing on consistency and relevance to effectively engage with audiences.
• Businesses should incorporate expert posts, CRM/sales posts, personal posts, testimonials, and inspirational content to create a balanced and comprehensive social media strategy.
• Regularly share personal stories and testimonials to build a deeper connection and trust with the audience.
• Construct posts that remain relevant over time, such as educational and inspirational content, to maintain consistent engagement.
• The importance of a regular posting schedule using in-platform scheduling tools like Meta to avoid penalties associated with third-party platforms

Time Stamps:

0:00 Intro

1:44 5 Different Post for Social Media

2:03 Use Social Media Intentionally

2:56 Expert Posts

4:15 CRM or Sales Posts

5:30 Sales Posts

6:21 Personal Posts

8:11 Social Proof

11:30 Aspirational and Inspirational Posts

13:22 Evergreen Posts

15:04 When To Start Building These Habits

17:24 Recap

17:39 Weekly Takeaway

18:57 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.

In this episode of the Friends in Business podcast, Ben Wright and Jemimah Ashleigh unpack powerful strategies to drive revenue growth in 2025. With their signature blend of wit and candour, they dive into the critical components of customer acquisition, client retention, and remarketing—all tailored to suit today’s fast-evolving business landscape. Ben offers a measured perspective on the financial fundamentals every business must grasp before chasing rapid growth, stressing the importance of gross profit margins and fixed cost awareness. Jemimah, meanwhile, highlights the value of strategic retargeting to re-engage dormant leads, reinforcing the long-term impact of relationship-building.

Key Takeaways:

• Discover three key methods to boost revenue: acquiring new customers, amplifying existing customer value, and re-engaging previous customers.
• Prior to targeting revenue increases, gain insight into your business’s financial levers to avoid unprofitable growth.
• Enhance client value by expanding product/service offerings and understanding their evolving needs for effective upselling.
• Utilize nurturing campaigns for past clients and leads to maintain brand relevance and drive sales.
• Focus on scalable sales frameworks and train teams to recognize upselling opportunities to elevate business from within.

Time Stamps:

0:00 Intro

0:44 “Banging the Table”

2:20 Jemimah’s Week

2:59 Ben’s Week

5:49 Revenue

8:50 Three Ways To Grow Revenue

5:58 Acquiring New Customers

12:10 Getting More From Existing Customers

17:41 Customers That Are Returning Back

23:39 Weekly Takeaway

25:08 Outro

Be sure to stay tuned for more enlightening content from the Friends in Business podcast. If you enjoy the show, please like, share, and leave a review to support us and help others discover these valuable discussions.