Summary

In this episode of The Prep List, Shaun discusses the importance of location intelligence in the hospitality industry. He emphasises the shift from relying solely on gut feelings to using data-driven decisions for site selection and evaluation. Shaun shares tools and strategies for conducting location audits, highlights real-world examples of operators who have successfully leveraged location data, and encourages listeners to maximize their current locations' potential.

Takeaways

• Location intelligence is crucial for site selection.
• Operators are now using data before signing leases.
• Combining gut instinct with data leads to better decisions.
• Regular location audits can save significant costs.
• Tools like Google Analytics and ABS census data are valuable.
• A location scorecard can help evaluate potential sites.
• Real-world examples show the impact of location decisions.
• Maximising location potential involves understanding local demographics.
• A structured approach to location evaluation is essential.
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Links to brands we talked about in this show:

GeoTech: Link

LocationIQ: Link

Link to our free location spreadsheet: Link

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