Most business advice is built on the myth of linear growth: always be scaling, always be visible, always do more. But the truth is—growth isn’t constant, it’s seasonal.

In this second episode of the Foundations Series of Built to Flow, Heather Crabtree breaks down why every business needs seasons of both growth and rest—and what happens when you ignore them. Heather introduces the four business seasons of the Built to Flow™ Framework—Expansion, Integration, Contraction, and Recalibration—and shows why each one serves a vital purpose.

You’ll see how honoring your season gives you clarity, focus, and permission to lead differently. Because your business isn’t broken if you’re not always scaling—you’re just in a different season.

IMPACT POINTS

• Why linear growth is a myth—and how it leaves out rhythm, rest, and the realities of your life.
• The four business seasons explained—Expansion, Integration, Contraction, and Recalibration—and the unique role each one plays.
• Why seasons matter—from clarity and sustainability to leading with presence and honoring your true capacity.

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