Episode Show Notes:

Your AI Isn't Just a Smart Friend—It's (Potentially) Your New Research Analyst

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Is your business tapping into the full potential of its AI tools?

In this episode, Jonathan and Danny dive into the game-changing "deep research" feature available in platforms like Gemini, Claude, and ChatGPT.

They argue that business leaders need to stop seeing AI as just a smart, knowledgeable friend and start treating it as a dedicated, highly trained research analyst.

This powerful function transforms the AI into a specialist capable of producing in-depth, consulting-level reports on complex topics. Unlike standard queries, deep research performs extended reasoning to generate substantial, transparent, and fully-cited documents that can save your business significant time and money.

Danny shares a compelling example of how he used the feature to analyse the intricate $75 million Adidas and Arsenal sponsorship deal in just 10 minutes—a task that would have previously taken days. This capability is a direct disruptor to the consulting industry, where similar reports could cost thousands of pounds.

Despite its power, adoption is shockingly low, with fewer than 10% of users taking advantage of it.

The episode concluded with a strong call to action for executives to start experimenting with this feature immediately to gain a competitive edge.

Key Takeaways

1. AI as a Research Analyst: Elevate your view of AI from a smart assistant to an expert research analyst for complex, technical questions.
2. In-Depth, Transparent Outputs: Expect substantial, fully-cited reports (sometimes 40+ pages), not just quick answers.
3. Ideal Use Cases: Perfect for detailed market analysis, pro-and-con evaluations, and synthesizing complex information.
4. A Potential Disruptor: This technology poses a genuine threat to the consulting industry by automating high-value research tasks.
5. A Call to Experiment: With low adoption rates, there is a massive opportunity for leaders to gain an advantage by using this feature now.

Top Quotes From This Episode

• "If AI is your smart, knowledgeable friend, you can regard deep research as your really highly trained research analyst also in the room with you." - Jonathan Wagstaffe
• "What I would say is it did was something that would've probably taken me a number of days before it pulled it together within, you know, a matter of minutes, really." - Danny Denhard
• "This is a threat to the world of consulting because the sort of thing you might have paid a consultant five or 10,000 pounds for a couple of years ago, you can now do yourself in sort of less than an hour." - Jonathan Wagstaffe

Tools Mentioned

• ChatGPT
• Gemini
• Claude
• NotebookLM