Carolyn Devanayagam on how Asia's brands navigate the America First era
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Carolyn Devanayagam on how Asia's brands navigate the America First era
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In this episode Arun Sudhaman is joined by Carolyn Devanayagam, head of Weber Advisory for Asia-Pacific and managing director, Singapore at Weber Shandwick. They discuss how geopolitical shifts — from tariff regimes to political rhetoric — are reshaping corporate communications, forcing CEOs and comms teams to take public positions and manage complex stakeholder demands.
Devanayagam argues this environment is simultaneously a risk and an opportunity for Asian brands: those that combine operational strength with cultural humility and purpose can own a seat at the global table. The conversation closes with a practical look at talent: diversified hiring, advisory groups across policy/AI/government, and the balance of tech fluency with human listening and judgement.